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Why Photography Is Crucial to Your Business’ Success


We live in a digital age. Let’s be honest, the Yellow Pages have been on their way out for years. The same holds true for paper maps, etc. This digital revolution is continuing to expand and take over entire industries. Heck, the taxi industry was disrupted within a few short years due to companies like Uber and Lyft revolutionizing the process of grabbing a drive to somewhere.

Now, this brings up an interesting question. In a world of digital attention and notice, how are you going to standout? A huge factor I was just talking to my co-founders the other day is photography. It sounds too simple to be true but it is. These days, when someone is looking online for something, they’re assessing over a dozen little factors about a company.

Of course, this varies based on the niche or the product, but let’s take clothes for example. You might be shopping on or for a new costume for Halloween. You’ll need a bunch of photos to be confident in your purchase. What if there was just one? Or none for that matter? You’d never buy. A huge part of this conversion rate process is the photo, and liking it.


That’s why listings have dozens of photos, or photos of the product in many situations. Since it’s a digital store, you’re not able to pick it up, try it on, make sure it’s made of quality material, etc. You need to do the same thing by assessing it online, and photography is hugely important. The first place to start is with your lighting. Lighting is crucial. Plenty of it and nothing too harsh. If you have to shoot outside, shoot closest to dusk, dawn, or in the shade. Harsh light ruins shots.

And, finally, make sure you have plenty of shots to choose from. Get your product into as many interesting situations as possible and make sure the potential buyer would be in those situations. It’s also a good idea these days to offer free shipping and returns, since most people will want to try something on before they’re super happy with it (of course it has to fit, duh). Anyways, these are just a couple of tips to help you take better photos, and realize why it’s so important.

What Should I Look For In A Phoenix HOA Management Company?

When it comes to a management company, don’t look too far away. You need a decent company to take care of things for you and it doesn’t get much more professional than City Property ( A good Phoenix HOA Management company must have a few virtues and personality traits in order to be the right company for the job. Check out this list of things you should look for in your management company when you want a company that’s going to get the job done. After all, if you don’t get it right the first time, you’re going to have to go back to the chopping block anyway.



When it comes to a decent management company, you need a company that is going to be able to be on top of everything and conduct themselves professionally. That means seeing the job through and always communicating and operating in a professional manner. If you want to have good results, you need a company that is dedicated to producing them. When you hire a company that is committed to doing the job right, you’ll have the job done right without any additional headaches.


When a job is done right, it only needs to be done once. However, when a job is continually mismanaged, it never does seem to get done. With many lines of work, this can be a problem. After all, avoiding doing the job that you’re hired to do is poor business practice and usually leads to someone getting fired. That’s not something that a management company that is going to succeed does, but you would be surprised at how many companies have moving parts within them that seem to not be as efficient as they could be — and thus things gradually do not get done or get accomplished less efficiently.


There’s a certain amount of focus that a good management team needs to have in order to get things done. Focus is one of those things that goes a long way with management. Without it, a property is all but guaranteed to be run straight into the ground. Don’t let this be you– figure out a way to evaluate companies and see which ones are the most focused, not just good at appearing focused.



Integrity is also pretty important when it comes to a management company. After all, there is so much that is being done and so many important things that they are trusted to do that it is very important that they have the integrity to do everything and be honest and dependable! A company with integrity can be trusted to run a property and get everything accomplished with a professional and positive manner, like lien filing and more. Never feel swamped with work again thanks to the services of a dependable management company. At the end of the day, every company needs a grounding force that fuels and informs everything that they do!

Look for these qualities and more when hiring a company, and you can’t go wrong. Thanks for reading.

Businesses Mentioned:

City Property Management
4645 E Cotton Gin Loop
Phoenix, AZ 85040
(602) 437-4777